Top Social Apps Performance in Uruguay Q1 2025

In the first quarter of 2025, the top social apps in Uruguay showcased varied performance in terms of downloads, revenue, and user engagement on a unified platform. Here’s a closer look at how these apps fared.

TikTok - Videos, Shop & LIVE demonstrated a robust presence, with weekly revenue peaking at approximately $16.7K in late February. Downloads started strong, with a high of 19K in mid-January, but saw a gradual decline towards the end of March, finishing at 13.5K. Active users remained relatively stable, fluctuating around the 780K to 835K mark.

Kismia - Meet Singles Nearby experienced modest revenue, with a peak of $4K in early March. Downloads increased to 2.6K in early March before tapering off. The active user base saw a rise, reaching nearly 5K in early March, followed by a slight decline towards the end of the quarter.

Instagram maintained consistent engagement, with revenue peaking at $5.6K in early March. Download numbers were strong at the start of the quarter, reaching over 16.5K in mid-January, but declined to 11.5K by the end of March. Active users consistently hovered around the 1M mark, indicating steady user engagement.

Grindr - Gay Dating & Chat saw a gradual increase in revenue, peaking at $4K in mid-March. Downloads remained low, with a slight peak of 482 in mid-January. Active users showed a steady decline throughout the quarter, ending at approximately 5.8K.

Finally, MeYo : be friends had a modest revenue peak of $1.4K in late February. Downloads were highest in early February at 680, but decreased significantly by the end of the quarter. Active users showed some fluctuation, peaking at over 2K in mid-March.

These insights, sourced from Sensor Tower, provide a comprehensive view of the social app landscape in Uruguay. For more detailed analytics and trends, visit Sensor Tower’s platform.